CASE STUDY
Bolstering a practice group’s reputation
Summary
A nationally recognized law firm, already respected for its bankruptcy and restructuring work, wanted to strengthen its position by becoming the go-to authority in retail bankruptcy.
Goal
Enhance the firm’s visibility in both business and legal media while positioning its attorneys as trusted thought leaders in retail bankruptcy.
Action
Zumado collaborated with the bankruptcy group to develop a series of bylined articles and created a rapid-response strategy for breaking bankruptcy news, ensuring the firm’s attorneys were first in line for media commentary.
Result
The firm’s attorneys were featured in leading business and legal publications, received inbound requests from top-tier national media, and the head of the bankruptcy practice was invited to testify before Congress as a Chapter 11 expert.
Customized & targeted media outreach
The right words,
in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.