OUR SERVICES
PUBLIC RELATIONS
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Publicity
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Press Releases
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Litigation PR
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Announcements
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Crisis PR
CONTENT CREATION
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Idea Generation
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Content Writing and Editing
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Ghostwriting
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Website Content
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Top List Content Development & Review
MEDIA & MARKETING
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Media Strategy and Execution
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Media Training
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Advertising
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SEO
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Video Marketing
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Social Media Marketing
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Podcast Production
LEADERSHIP & PERSONAL BRANDING
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Thought Leadership / Influencer Development
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Reputation Management and Credibility Enhancement
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Coaching
ZPR CUSTOM PLANS
Let us create an individualized media plan for your unique business or practice
PRO
For marketing departments with at least one in-house communications professional who assigns projects, sets deadlines and manages deliverables. Includes such things as idea generation, proactive media pitching and media monitoring for placements.
ESSENTIAL
For marketing departments that don’t need the full spectrum of PR services but still require monthly communications help for such things as issuing and distributing press releases, handling the associated follow-up and submitting for top lists.
PROJECT
For marketing departments that don’t need a full-time communications agency but anticipate up to four annual projects requiring PR expertise, such as publicizing a case filing, announcing new hires, establishing a new firm or location or elevating a professional to management.
COMPLETE
For marketing departments without a dedicated communications professional seeking an agency to serve as the PR arm. Includes devising media strategies that integrate the department’s PR goals with its marketing initiatives and meetings with firm professionals to better understand their practices, aspirations and goals.
FOCUS
For marketing departments that seek outside agencies with regional or specific industry/practice expertise to work in concert with the department and the firm’s other outside agencies, if necessary.
SHADOW
For small or one-person marketing departments that may not have the budget to hire an outside PR firm but would welcome coaching, guidance and instruction for completing a communications plan, initiative or media outreach.
ZPR CUSTOM PLANS
Let us create an individualized media plan for your unique business or practice
PRO
For marketing departments with at least one in-house communications professional who assigns projects, sets deadlines and manages deliverables. Includes such things as idea generation, proactive media pitching and media monitoring for placements.
COMPLETE
For marketing departments without a dedicated communications professional seeking an agency to serve as the PR arm. Includes devising media strategies that integrate the department’s PR goals with its marketing initiatives and meetings with firm professionals to better understand their practices, aspirations and goals.
ESSENTIAL
For marketing departments that don’t need the full spectrum of PR services but still require monthly communications help for such things as issuing and distributing press releases, handling the associated follow-up and submitting for top lists.
FOCUS
For marketing departments that seek outside agencies with regional or specific industry/practice expertise to work in concert with the department and the firm’s other outside agencies, if necessary.
PROJECT
For marketing departments that don’t need a full-time communications agency but anticipate up to four annual projects requiring PR expertise, such as publicizing a case filing, announcing new hires, establishing a new firm or location or elevating a professional to management.
SHADOW
For small or one-person marketing departments that may not have the budget to hire an outside PR firm but would welcome coaching, guidance and instruction for completing a communications plan, initiative or media outreach.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.
Customized & targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.