We brag about you like your mom

Does everyone else know how smart you are? Do you stand out from your competitors? We create the ideas and concepts — and find the means and opportunities — to get you noticed, quoted and published.

Brenda McGann

Managing Partner

For more than two decades, Brenda has helped law and professional service firms increase their name recognition, develop business and publicize cases and projects through public relations initiatives using both traditional and new media.

Brenda’s clients have included law firms of all sizes, CPAs and accountants, expert witnesses, legal services providers, nonprofits, wealth managers, real estate brokers, a crisis PR consultant and an astronaut.

In 2017, Brenda merged McGann Public Relations with Los Angeles-based Newsroom Public Relations and helped grow the agency to include outposts and professional clients throughout the country. Brenda joined Zumado Public Relations in 2021 and became managing partner in 2024. 

Brenda was an editor for almost a decade at the Los Angeles Daily Journal, where she was responsible for the editorial page and practitioner content in California’s pre-eminent legal daily newspaper and its monthly supplements and five weekly legal and commercial real estate newspapers.

Before the pandemic, Brenda organized the popular Los Angeles Winedown business networking events, which were hosted by WeWork and sponsored by a variety of corporate and professional firms.

Brenda is a member of the editorial board of Marketing the Law Firm, an American Lawyer Media Law Journal newsletter and serves as communications director to the Legal Marketing Association Los Angeles Chapter Steering Committee. She graduated from Loyola Law School and is a member of the State Bar of California.

Andrew Russo

Senior Account Executive

Andrew has represented corporations, professional services clients and political candidates for nearly 30 years, establishing himself as one of the California Central Coast’s leading public relations and political consultants. His experience includes writing and producing television and radio programs and podcasts as well as marketing, grassroots lobbying and advertising work for national corporations, professionals, local government organizations and lobbying firms.

Andrew began his public relations career as field director for the Ranagan Agency, the primary political consulting and campaign management firm in Monterey County. In 1995, he founded Paramount Communications, crafting successful grassroots voter contact strategies for more than 100 competitive campaigns, including congressional, legislative, county and municipal races, as well as ballot initiatives. At the same time, he developed advertising and marketing campaigns for professional services clients, including lawyers, architects, Realtors and health and wellness practitioners.

He served as the first Executive Director of the Lincoln Club of Monterey County, a non-profit educating the public about statewide political issues and candidates. He has also been a member of the American Association of Political Consultants and the Society of Professional Journalists.

Andrew earned his Master of Arts degree from San Jose State University and a Bachelor of Arts from California State University, Sacramento. A talented writer, Andrew’s editorials have appeared in both local and national publications.

He resides in Hollister, Calif., with his wife Edelia and two children, Maria Isabella and Marco Antonio.

Lauren Miller

Senior Client Manager

As senior client manager, Lauren oversees much of the day-to-day correspondence and media relations efforts for the firm’s professional services clientele, which include some of the nation’s leading accountants, wealth managers, law firms and legal tech vendors.

Lauren acts as the liaison between clients and media, arranging interviews and ensuring contributed content is submitted by deadline. She also organizes distribution of press releases and pitches and manages follow-ups and article placements. A talented writer and editor, Lauren contributes to the Zumado writing team’s media outreach efforts.

Lauren joined Zumado in 2018 after graduating summa cum laude from Indiana University of Pennsylvania as a dual baccalaureate with a B.A. in English, writing studies and a B.S. in communications media.

Outside of the firm, she is passionate about dogs, vintage and antique furniture and décor, gothic horror novels and rooting for her Philadelphia sports teams. 

Nicholas Gaffney

Founder

Nick’s public relations career spans two decades, during which he has successfully helped launch, manage and bolster a variety of media-related businesses. Before founding Zumado in 2014, Nick directed the San Francisco office of award-winning professional services boutique Infinite Global. His previous roles included heading the Professional Services Practice at Magnet Communications and co-founding the national crisis communications firm Levick. A recognized expert in professional services marketing, he was named one of the world’s top 100 consultants and strategists by a prominent media company in 2020 and 2019. 

Described by The Wall Street Journal as a “marketing guru” and featured in both The New York Times and on NPR’s Marketplace, Nick is frequently sought out for his expertise by the media as well as by clients. He serves on the editorial board of American Bar Association publication Law Practice Today and is a member of the ABA’s Law Practice Management Division Board.

Prior to entering the field of public relations, Nick worked as a journalist and in various capacities for American Lawyer Media. He holds a bachelor’s degree in political science from Providence College and a law degree from Case Western Reserve School of Law.