Zumado means buzz

When Nick Gaffney founded Zumado Public Relations in 2014, he was inspired by Esperanto, the world’s most widely spoken “constructed” language, invented by Warsaw ophthalmologist L.L. Zamenhof in 1887. “Zumado” is the Esperanto word for “buzz,” which in English slang has come to represent intense enthusiasm, interest, excitement or exhilaration.

Over the years, Zumado has industriously branded that moniker to become synonymous with business development, media relations, influencer/thought leadership visibility and results for professional service firms, particularly in the legal, accounting and wealth management industries and for technology companies, nonprofits and start-ups.

Zumado means vizzibility​

A team that includes both seasoned and talented young communications professionals — all storytellers with journalism, legal and entrepreneurial backgrounds — shepherd clients’ messages across a vast array of traditional, social and new media. Outreach is customized and targeted, coordinated with news cycles and engineered to create ongoing relationships between clients and the world’s most prestigious and influential news organizations. By staying ahead of the news, Zumado helps clients initiate news discussions and identify trends to join media conversations at their inception.

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Zumado means bizzness

Before buzzing, Zumado listens. A successful public relations strategy requires learning about the client, understanding its challenges and hearing from the people responsible for the organization’s marketing and business development. Zumado’s approach is thoughtful, creative, focused, knowledgeable, sensitive and comprehensive. The firm integrates clients’ branding, marketing and business goals into its media outreach. Journalists appreciate how the firm’s newsroom experience helps them quickly access sources, print-ready quotes and other written or video content.

Zumado means pizzazz

We believe all professionals have the potential to become inspiring thought leaders and influencers. The challenge is that many are entrenched in the jargon and vocabulary of their industries and need the help we provide translating their content into interesting, memorable or provocative commentary. Readers and listeners take notice when an entire issue is encapsulated within a sentence or paragraph. In our vernacular, that’s called a sound bite. Learning to simplify complicated topics, then explain them with sparkle and vitality, will turn a professional into a go-to media source. According to Cassell’s Dictionary of Slang, the noun “pizzazz” originated in the early 1900s to describe an expert or exemplar – someone so excellent they should be emulated. That is our goal for you.

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Customized and targeted media outreach

Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.

After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.

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What we offer

Media strategy and execution

We create and execute tailored media plans to effectively boost your brand’s presence and influence.

Thought leadership/
influencer development

We assist in developing thought leadership so that you can build your brand as an authority in your industry.


We excel in generating impactful publicity to elevate your brand’s visibility and reputation in the public eye.

Press releases

We craft and distribute compelling press releases to effectively communicate your key messages and engage your target audience.

Content writing and editing

We offer professional content writing and editing services to ensure your messages are clear, engaging and tailored to your brand’s voice.

Marketing support

We provide comprehensive marketing support, utilizing cutting-edge strategies to boost your brand’s reach and engagement.