Strategic PR for Professionals
We help businesses, startups, and professionals command attention, shape narratives, and build lasting reputations.
Strategic PR for Professionals
We help businesses, startups, and professionals command attention, shape narratives, and build lasting reputations.
ZUMADO MEANS BUZZ
When Nick Gaffney founded Zumado Public Relations in 2014, he was inspired by Esperanto, the world’s most widely spoken “constructed” language, invented by Warsaw ophthalmologist L.L. Zamenhof in 1887. “Zumado” is the Esperanto word for “buzz,” which in English slang has come to represent intense enthusiasm, interest, excitement or exhilaration.
Over the years, Zumado has industriously branded that moniker to become synonymous with business development, media relations, influencer/thought leadership visibility and results for professional service firms, particularly in the legal, accounting and wealth management industries and for technology companies, nonprofits and start-ups.
ZUMADO MEANS VIZZABILITY
We help clients tell their stories, spark conversations, and build lasting media relationships — staying ahead of the news to shape the narrative.
ZUMADO MEANS BIZZNESS
We listen first — then craft smart, creative strategies that connect client goals with media needs, making stories easy for journalists to tell.
ZUMADO MEANS PIZZAZZ
We turn experts into thought leaders — helping you cut the jargon, sharpen your message, and speak with the kind of clarity and pizzazz that makes you the go-to media source.
ZUMADO MEANS BUZZ
When Nick Gaffney founded Zumado Public Relations in 2014, he was inspired by Esperanto, the world’s most widely spoken “constructed” language, invented by Warsaw ophthalmologist L.L. Zamenhof in 1887. “Zumado” is the Esperanto word for “buzz,” which in English slang has come to represent intense enthusiasm, interest, excitement or exhilaration.
Over the years, Zumado has industriously branded that moniker to become synonymous with business development, media relations, influencer/thought leadership visibility and results for professional service firms, particularly in the legal, accounting and wealth management industries and for technology companies, nonprofits and start-ups.
ZUMADO MEANS VIZZABILITY
We help clients tell their stories, spark conversations, and build lasting media relationships — staying ahead of the news to shape the narrative.
ZUMADO MEANS BIZZNESS
We listen first — then craft smart, creative strategies that connect client goals with media needs, making stories easy for journalists to tell.
ZUMADO MEANS PIZZAZZ
We turn experts into thought leaders — helping you cut the jargon, sharpen your message, and speak with the kind of clarity and pizzazz that makes you the go-to media source.
SERVICES WE OFFER
Media strategy & execution
We create and execute tailored media plans to effectively boost your brand’s presence and influence.
Thought leadership/
influencer development
We assist in developing thought leadership so that you can build your brand as an authority in your industry.
Publicity
We excel in generating impactful publicity to elevate your brand’s visibility and reputation in the public eye.
Press releases
We craft and distribute compelling press releases to effectively communicate your key messages and engage your target audience.
Marketing support
We provide comprehensive marketing support, utilizing cutting-edge strategies to boost your brand’s reach and engagement.
Litigation PR
We provide litigation support to help print and broadcast media understand and report your case from filing to verdict and including any follow up for top list and award inclusion.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.
Customized & targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Our work speaks for itself
We’ve helped professional service firms highlight their talent and success for more than a decade.
Here are a few of our stories →
Evolving an investment expert from thought leader to preeminent source
Supporting a trust during a highly sensitive situation
Publicizing a new firm launch
Our work speaks for itself