CASE STUDY
Distinguishing a firm from the competition
Summary
One of the world’s top intellectual property brokerage firms wanted to stand out from competitors by positioning itself as the leading authority on patent licensing and strategic IP solutions.
Goal
Elevate the firm’s reputation and establish its team as the go-to experts for innovative IP strategies.
Action
Zumado created a messaging platform, developed media themes, built a database of targeted reporters, and mapped editorial calendars to drive a sustained outreach strategy that included targeted media briefings and high-visibility speaking opportunities.
Result
The firm achieved prominent placements in local, national, and legal media, significantly boosting its visibility. Prospective client inquiries spiked, and awareness of the firm’s unique expertise soared well beyond initial expectations.
Customized & targeted media outreach
The right words,
in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.