CASE STUDY
Establishing a company’s technology as the gold standard
Summary
A VC-backed legal technology start-up focused on IP litigation wanted to position its SaaS platform as the gold standard in the industry and raise visibility among its target audiences.
Goal
Develop a comprehensive media plan that positioned the company and its executives as leaders in the IP litigation technology space.
Action
Zumado partnered with the company’s executives to craft messaging, build an editorial calendar, and curate a targeted media list of journalists and legal bloggers. A steady stream of newsworthy content and media outreach established consistent visibility.
Result
The company and its CEO became recognized as innovators and go-to sources in the IP litigation field. Media coverage solidified their reputation, leading to continued growth and the addition of AmLaw 100 firms and major corporations to their client base.
Customized & targeted media outreach
The right words,
in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.