CASE STUDY
Positioning a healthcare org as leader in a turbulent industry
Summary
One of the nation’s top-10 specialized healthcare service providers wanted to gain an edge over larger competitors by boosting its profile and strengthening its market position during a time of rapid growth and industry upheaval.
Goal
Increase visibility, credibility, and thought leadership while supporting the organization through internal transitions and external pressures.
Action
Zumado acted as both on-call communications advisor and PR lead. We developed and executed internal and external communications strategies, guided responses to C-Suite turnover, and drove proactive media campaigns to highlight the company’s expertise.
Result
The organization tripled in size, successfully navigated an internal reorganization, and earned numerous industry awards. Its executives became go-to thought leaders in both mainstream and trade media, strengthening the company’s competitive standing.
Customized & targeted media outreach
The right words,
in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.