CASE STUDY
Publicizing a new firm launch source
Summary
A team of highly accomplished Silicon Valley intellectual property attorneys set out to leave BigLaw and launch their own boutique firm, aiming to establish a new identity while protecting their professional reputations.
Goal
Ensure a smooth transition by managing sensitive messaging around their departure, building a strong market presence, and positioning the new boutique as a leading IP player.
Action
Zumado worked closely with the firm’s managing partner and staff to design a comprehensive media plan, including a launch press release, law firm fact sheet, tailored messaging, a targeted media list, and a day-of-launch social media strategy.
Result
The launch secured an exclusive interview with a leading legal publication, earned coverage in top legal outlets, and was highlighted in San Francisco business media — including recognition on a major business journal’s list of Silicon Valley IP boutiques within days.
Customized & targeted media outreach
The right words,
in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.