CASE STUDY
Supporting a trust during a highly sensitive situation
Summary
A trust established to distribute billions in damages to California tort victims needed to communicate with victims and the media in a sensitive, transparent way during a highly emotional and complex process.
Goal
Develop a crisis communications strategy that connected with victims compassionately, clarified legal requirements, and maintained transparency with the media.
Action
Zumado worked with trust officials and attorneys to create and execute a media strategy that established the trust’s purpose, addressed victims’ concerns, and provided regular, transparent updates. This included communicating repayment status, lawsuits filed by the trust to secure additional funds, and other key developments.
Result
The trust’s messaging reached the majority of victims and their families, enabling them to navigate the process, complete required filings, and begin receiving compensation to rebuild their lives.
Customized & targeted media outreach
The right words,
in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
Customized and targeted media outreach
The right words, in the right ears.
Our approach to customized and targeted media outreach begins with an in-depth analysis of your brand’s unique narrative and objectives. We recognize that each client has a distinct story and specific goals, and our strategy reflects this individuality.
After researching your target audience and the media landscape, we craft tailored messages that speak directly to your desired demographic. Our team navigates the complex media ecosystem, selecting the most effective channels – be it traditional media, digital platforms or emerging social media – to ensure your message not only reaches but also resonates with your intended audience.