Let us create an individualized media plan for your unique business or practice

We build relationships with media covering the topics and issues that impact your business and practice. Our approach is proactive and targeted with messages that both respond to news cycles and provide engaging and novel content for articles incorporating our clients’ expertise.

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ZPR Pro

For marketing departments with at least one in-house communications professional who assigns projects, sets deadlines and manages deliverables. Includes such things as idea generation, proactive media pitching and media monitoring for placements. 

ZPR Complete

For marketing departments without a dedicated communications professional seeking an agency to serve as the PR arm. Includes devising media strategies that integrate the department’s PR goals with its marketing initiatives and meetings with firm professionals to better understand their practices, aspirations and goals.

Photo by dstudio on Unsplash.

Photo by Alexander Grey on Unsplash.

ZPR Essential

For marketing departments that don’t need the full spectrum of PR services but still require monthly communications help for such things as issuing and distributing press releases, handling the associated follow-up and submitting for top lists. 

ZPR Focus

For marketing departments that seek outside agencies with regional or specific industry/practice expertise to work in concert with the department and the firm’s other outside agencies, if necessary. 

Photo by Paul Skorupskas on Unsplash.

Photo by Eskay Lim on Unsplash.

ZPR Project

For marketing departments that don’t need a full-time communications agency but anticipate up to four annual projects requiring PR expertise, such as publicizing a case filing, announcing new hires, establishing a new firm or location or elevating a professional to management. 

ZPR Shadow

For small or one-person marketing departments that may not have the budget to hire an outside PR firm but would welcome coaching, guidance and instruction for completing a communications plan, initiative or media outreach. 

Photo by Alex Shuper on Unsplash.

Services and Deliverables

Our expert team specializes in media strategy and execution, ensuring your story reaches the right audience through meticulously crafted campaigns. We ignite creativity with our idea generation, and establish your voice in the industry through thought leadership and influencer development.

  • Media Strategy and Execution
  • Idea Generation
  • Thought Leadership/ Influencer Development
  • Publicity
  • Press Releases
  • Content Writing and Editing
  • Litigation PR
  • Announcements
  • Top List Content Development and Review
  • Coaching
  • Crisis PR
  • Media Training
  • Reputation Management and Credibility Enhancement
  • Marketing Support
  • Ghostwriting
  • Website Content
  • SEO
  • Advertising
  • Video Marketing
  • Social Media Marketing
  • Podcast Production